Social Business Intelligence

Social BI implies some of the following features

Social BI interactivity: We’ll see growing incorporation of Wikipedia, Facebook, Twitter, and kindred models of user-centric development, publishing, and subscription into the heart of the interactive BI user experience. Accelerating the trend toward pervasive BI, we’ll see more solutions that enable reports, dashboards, charts, and other BI views to be embedded in social media. You can regard today’s collaborative BI mashup offerings, as pointing the way toward this style of self-service team-based development, as do BI solutions from Lyzasoft, Tableau, JackBe, and other social-focused vendors.

Social BI content marts: We can expect to see more BI solutions that support extension and/or replacement of traditional data marts with vast user-populated pools of complex, mashed-up, subject-oriented analytic content and applications. It’s not inconceivable that what we call “social marts” will incorporate and build on content repositories that many enterprises have built on platforms from today’s enterprise Content Management (ECM) vendors.

Social BI information integration: Users will be able to choose from a growing range of BI solutions that support discovery, capture, monitoring, mining, classification, and predictive analysis on growing streams of social media content, much of it coming in real-time from both public and private sources. Essentially, this is where advanced analytics features such as social media analytics, social media monitoring, and social network analysis,  will converge into the growing social BI stack.

Obviously, social BI is far from a mature marketplace. The industry is groping for a common approach toward which to evolve. BI vendors are still trying to get their collective heads around the vision of social BI. Just as important, vendors are, in their various ways, striving to differentiate through innovative new features that are aligned with the sorts of capabilities many of us enjoy through our personal dabblings in Twitter, Facebook, and the like.

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